News and views from global sports and entertainment marketing agency Wasserman Media Group
David Cushnan, SportsPro
Wasserman Media Group has announced it has acquired experiential marketing agency Ignite.
No financial details of the deal were announced but Wasserman confirmed that Ignite’s 50-strong workforce would all be retained and join Wasserman’s consulting division, which counts the likes of American Express and PepsiCo as clients.
Ignite was founded in 2002 and has produced activations at over 10,000 events in 50 countries.
Fred Porro, Ignite’s group managing director who will relocate to New York from Ignite’s current US headquarters in Miami, said: “We are incredibly excited to be joining Wasserman as the acquisition provides us with an unlimited opportunity to work across the company to deliver superior experiential campaigns for their clients while integrating our clients into their global network.
“The company’s leadership, commitment to excellence and reputation for providing best-in-class work for some of the world’s smartest brands, properties, media outlets, and athletes offer us the opportunity to immediately add more value to our current clients and team.”
Elizabeth Lindsay, the managing director of Wasserman’s consulting division, added: “Forging connections through consumer experiences has proven many times over to be a successful strategy to raise brand equity among global audiences.
"We are known for creating deeply strategic programmes for clients, and we are thrilled to be able to make those programmes even stronger by adding this enhanced service offering through-the-line moving forward."
Wasserman chairman and chief executive Casey Wasserman said the company looked forward to “immediate and substantial” results from an Ignite group which represents a “perfect cultural fit for Wasserman”.
While Porro will relocate to Wasserman offices in New York, Cris Cicirello and Paul Saville will continue to lead Ignite’s existing London-based team.
Read more HERE
SportsPro July 15, 2013
Voting for the 2013 ESPY Awards nominations is now open with Brittney Griner, Abby Wambach, Alex Morgan, Candace Parker, Tina Charles, Geno Auriemma and DeAndre Jordan all receiving nominations. The ESPYS, EPSN’s yearly awards show, gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances.
Fans can vote online now until the show, hosted by Mad Men’s Jon Hamm, airs live on July 17 at 9:00pm ET on ESPN.
Best Female Athlete: Brittney Griner
Best Record Breaking Performance: Abby Wambach
Best Moment: Alex Morgan
Best Coach/Manager: Geno Auriemma
Best WNBA Player: Candace Parker, Tina Charles
Best Female College Athlete: Brittney Griner
Best Play: DeAndre Jordan
Mia Hamm sits down for a ten-part interview with MAKERS.com to discuss her early love for soccer and how it eventually led to an incredible record-breaking career, including two FIFA World Cup wins that would inspire a whole new world of sports for young girls.
MAKERS.com is a digital platform aiming to collect the stories of trailblazing women of today and tomorrow. This historic video initiative was founded by Dyllan McGee and developed by AOL and PBS.
View More HERE
Makers.com July 11, 2013
Ryan Giggs, the 39-year-old who has won 13 Premier League titles during his 20-year career, has signed with Wasserman and will be represented by Rhodri Burgess.
The Welshman joins England stars Jack Wilshere and Steven Gerrard as well as British cyclist Mark Cavendish on Wasserman’s books.
“I’m excited to be joining Wasserman,” said Giggs. “They have an excellent client base and Rhodri’s reputation in the commercial marketplace is second to none. He has proven outstanding credentials and I’m looking forward to our future partnership”.
Neil Fewings, an executive vice president at Wasserman and the agency’s managing executive of global football, added: “We’re looking forward to welcoming Ryan to Wasserman and he joins what is already an elite client base. Rhodri has proven experience in managing some of the biggest names in the game both during and beyond their playing careers, including the likes of Gary Neville, and we believe there will be some fantastic opportunities for Ryan in the coming years.”
Read More HERE
SportsPro July 9, 2013
Denver Nuggets forward Kenneth Faried, US Women’s Soccer and Boston Breakers forward Sydney Leroux and Miami Marlins outfielder Giancarlo Stanton each bare all for ESPN the Magazine’s annual “The Body Issue” on newsstands now.
View Kenneth Faried’s photos and interview HERE
View Sydney Leroux’s photos and interview HERE
View Giancarlo Stanton’s photos and interview HERE
ESPN the Magazine July 9, 2013
By Brooks Barnes
Pretty much forever, one question has hovered over Casey Wasserman: Would he ever be the power hitter that Grandpa Lew was?
It didn’t matter that Mr. Wasserman was considered a nice guy, something for which his grandfather, the super-scary agent and studio boss Lew Wasserman, was not especially known. When boys grow up in Hollywood as Casey did — rich, surrounded by celebrities, with V.I.P. concert tickets a phone call away — they often emerge as world-class jerks. Casey somehow came out a mensch.
Yes, that’s nice. But could Mr. Wasserman ever follow in his grandfather’s footsteps as a force in business, civic affairs and politics?
It is no longer a question.
Mr. Wasserman, 39, is chief executive of the Wasserman Media Group, a sports-focused management and marketing firm. Founded 11 years ago, this $150 million business is now one of the largest sports agencies in the world, negotiating lucrative television and endorsement deals and handling naming rights for billion-dollar complexes, including MetLife Stadium in New Jersey. Nike, Pepsi and Microsoft are corporate clients, and individual clients include Derrick Rose of the Chicago Bulls and Andrew Luck of the Indianapolis Colts.
Astoundingly, Wasserman Media represented the No. 1 overall draft pick last year in five professional sports: men’s and women’s basketball, baseball, soccer and football. “There’s a sense of permanence about Casey,” said Adam Silver, the incoming commissioner of the N.B.A. “You know you are going to be dealing with him for a very long time.”
Read More HERE
New York Times July 6, 2013
Bulls star Derrick Rose sits down with BullsTV to discuss how he spent his time while sidelined last season, being as focused as he’s ever been, and his personal goal for the 2013-14 NBA season.
BullsTV July 3,2013
Tanner Putt finished first followed by fellow Wasserman clients Nathan Brown and Ty Magner at the U23 road race at the USA Cycling Amateur and Para-cycling Road National Championships in Madison, Wisconsin.
Putt and Brown attacked in the final two kilometers of Wednesday’s race to land the opening title of the men’s U23 championship races while Ty Magner edged Sam Bassetti for third.
Read More HERE
Velo News, July 3, 2013
Bucky Lasek, Jeremy Stenberg, Bob Burnquist, Liam Doran, Ken Block, Paul Rodriguez, Scotty Cranmer, Tom Schaar, and Nate Adams all made the podium at X Games Munich this past weekend. Bob Burnquist won his 25th medal, making him the all-time leader in medals won at X Games. In addition, Tom Schaar became the youngest medalist in Big Air history at age 13.
Skateboard Vert: Bucky Lasek – Gold
Moto X Best Whip: Jeremy Stenberg – Gold
Skateboard Big Air: Bob Burnquist – Gold ; Tom Schaar – Bronze
Rallycross Final #1: Liam Doran – Gold ; Ken Block – Silver
Street League Skateboarding: Paul Rodriguez – Silver
BMX Park Final: Scotty Cranmer – Silver
Moto X Speed and Style: Nate Adams – Bronze
Read More HERE